January 26th, 2012 
maya hear you, we respect you, and we are willing to invest – financially, in your needs and do what it takes to rise to the challenge! And we won’t just pay lip service – we’re taking action and proving it by offering men, products that complement, celebrate and enhance your masculinity – and we’re making sure that you have the Masculine Face Care™ products you want, where you want them”.
It’s time for the Beauty Industry to STOP its Assault on Masculinity. And, it’s also time for the Beauty Industry to stop using women to do its ‘heavy lifting’ – mothball campaigns that cleverly and deceptively attempt to get at men through women. It’s time to come out from those safe hiding places behind women’s skirts and interact with masculine men – Directly and On Their Terms.
Why such a BOLD challenge? Because all worthy challenges are BOLD – That’s what makes them worth fighting for. This is the 21st century clarion call to the Beauty Industry. MAN-UP and engage men as ‘men’.
Beauty Industry Players who rise to this challenge and see it through will enjoy the fruits of victory: the loyalties of millions of masculine men – brand new customers with billions of dollars to spend.
Beauty companies who ignore this challenge, or worse, bury its head in the sand will taste the bitterness of defeat and watch feebly as they’re pushed aside by smarter, stronger and successful visionaries who know a game changer when they see one.
Related posts:
- As Skin is a Big Part of Beauty
- Female Beauty and How to Pamper Yourself
- What is Beauty, Where is it?
- Particular Career On Beauty About
- Quest for Real Beauty
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